Internet Marketing Solutions

Search Engine Optimization

Google's First Page. How Do We Get There?

Web sites on Google's (or Yahoo's or any of the myriad search engines') first page get the lion's share of the traffic, the lion's share of the sales. Showing up there is a worthy goal. There are two ways to star on page one Google: buy your way in, or earn your way in. We happen to be good at both marketing strategies, and especially shine in the latter.

By far the most effective path to Google glory is through Search Engine Optimization (SEO). SEO moves your web site's visibility organically and progressively upward in the Google hierarchy until your web site gets to the front page and, just as important, stays there. Users trust — and click — these sites more frequently than the paid ads that occupy the top and right sidebar of the Google page. SEO is part science and part elbow grease and undeniably a crucial part of your marketing strategy. It's understanding the complex algorithms used by search engine robots that crawl web sites for keywords; it's dogged attention to analytics and constant monitoring of changing search engine algorithms; it's consistently auditing competitors' Google status and adjusting to compete and win.

Winning means planning and planning starts with an evaluation of your web site, followed by:

• Business / industry competitive analysis
• Consultation with key constituencies
• Key word analysis
• SEO Implementation
• Monitor, assess, and adjust
• Monthly reports
  

Advertising

Buying sponsorship positions (ads) on Google or Pay Per Click (PPC) advertising counts as another strategy for some business. A3 offers counsel and management services to companies interested in this route.