Web Solutions
Information Architecture
Matching Content to the Needs of Your Customers
"What" is almost as important as "When" you provide critical information. At A3 we take a highly organized view of your business data and information to determine its optimum presentation. Our informational design process identifies targets, incorporates your Business Process Management cycles, and determines customer relevance. As an example, the informational structure you provide to potential buyers must match their decision making process. This informational structure is the result of an exercise that identifies key attributes and decision paths, among other factors, to determine appropriate informational structures and presentation sequences.
Usability Leads the Way
Usability has everything to do with the effectiveness of your information architecture. The dynamics of databases, content feeds and business processes offer a multitude of informational choices. By first identifying critical informational needs for a given moment, we are able to assemble information components into decision critical knowledge. We meet user expectations in customer acquisition cycles, during decision making sequences, and in online relationship marketing events.
• Content Matrix - gather information collections, queries and interactivity
• Qualification - determination of relevance, perceived value and business process
• Informational Design - assemble logical collections, paths and process relevance